Automated local advertising insertion system

The system is designed for nationwide TV channels to insert local advertising into programs broadcasted.

Compact autonomous devices located in the channel directly between the receiver of the distributive network (or even fulfill its functions) and the consumer of the signal — aerial transmitter of cable network. The device includes embedded HDD containing MPEG-2 advertising, high quality MPEG-2 decoder and video/audio commutator switching «central» / «local» signal. The commutator is controlled by external signal (100 % «white» line in invisible area of frame, GPI, DTMF) along with authorizing signal from operating system generated according to the drawn up schedule. Advertising can be downloaded either locally (from CD or DVD) or from control center (satellite channel or IP-network). In case of satellite channel no return channel is needed. The device can be remotely controlled, report insertion results and other events.

Generates play-lists and files distribution schedules. If there is a return channel (direct modem connection or Internet) the server secures delivery of files to advertising insertion devices.

The system also includes all necessary additional components: devices generating advertising insertion signals, IP-gateways to transfer files, MPEG-2 encoders to create advertising files, satellite receivers-decoders, and other equipment.